Battle of the Kings is a Harley-Davidson custom competition featuring the very best Custom Kings from across the globe. Their challenge is to take our standard Harley-Davidson model and turn it into something unique. Over 200 dealers from more than 30 countries will compete to create bespoke, ground-breaking Harleys, using only their imagination, skill and a budget no bigger than half the cost of the original model.

The battle kicks off with a public vote to shortlist each country’s favourite bike. That shortlist is whittled down to one, as each country crowns its National Winner.

The journey doesn’t stop there, the National Winners then go head-to-head as bikes from across the world face each other to make it through to the final. Who makes that decision? You. We open another round of public voting to find the very best of the best.

The final is held at EICMA, as a panel of experts then pick the ultimate winner: this year’s champion in the Battle of the Kings.